Thursday, September 30, 2010

MARI: Nonprofit Design Example


I chose the website of the American Heart Association because of its relation to my own topic for own current project.  My poster theme criticizes the presence of 'fake' and enhanced foods in society's diet and their negative effects on our health, calling forth individual responsibility to be learned of the things we put into out bodies.  Similarly, the American Heart Association recommends a diet rich in fruits, vegetables, and healthy fatty acids and limit saturated fat.  A healthy diet is an informed diet.  The Association's website stands out in a very positive way - the use of bright and saturated colors gives the feeling of happiness, hope, and freedom.  These themes are even more evident in the 'happy' aura of the background - a bright blue sky above a luscious green expanse of grass.  A girl holding a heart-shaped balloon is even running across the grass.  The design is very effective in that it communicates a very free and airy atmosphere - one that promotes the freedom that comes with a healthy lifestyle.

Mari

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