Wednesday, October 13, 2010

MARI: Cause Poster



My poster for our second assignment uses a grid layout - but minimally.  All of my text is centered around the apple to give order to the layout.  The syringes act as arrows, point toward the apple and directing the eye to the focal point of the poster.  The apple is where the message lies; first we interpret that message based on the image.  'What could syringes stuck in an apple possibly mean? Oh, there are unhealthy chemicals being forced into the food' etc. Then as the eye travels down, this interpretation is reinforced by the big text "Do you know what's in your food?"  The rest of the text is additional info about the cause: a quote describing the concern of today's food industry, followed by a supporting organization and how to contact them for even more info.  The bottommost line of text with the contact info finishes the grid layout with a hint of the classic Z formation.  Our eyes travel down and to the left, then reading the line to the right (picking up info along the way).

Overall I kept the poster clean and simple, and used highly saturated colors in order to give it a very manufactured, almost cold-laboratory feel.  Very fake and very unnatural - communicating the unnatural customization of much of our foods today.

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