Wednesday, October 13, 2010

SAM: Cause Poster



My poster for diabetes awareness uses a grid format in its design. Although I didn’t use the classic “Z” formation for the most part in terms of where I placed the text in my image, I feel that the layout of my design still moves the viewer from one area of the image to the next. The viewer is drawn in to the highly saturated and visually appealing vegetables, which leaves them wondering “unite for what?”. Which then leads you to the text, first asking a question, answering the question, and leaving the viewer with somewhere to go for more information.

In terms of how I used a grid in my poster, The “unite” image takes up two-thirds (vertically) and the green information bar takes up the last third. The informational text is also aligned on a horizontal grid with the vegetables (top of the pea pods, bottom of the carrots). I also left a ½” border around the entire poster to contain the image. 

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